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Successful social media marketing requires a strategic understanding of the company's business, testing the most effective target groups and keeping up with trends.
The effectiveness of our social media campaigns is based on systematic testing, learning and continuous optimization. The goals are closely monitored throughout the process and our experts report on the measures even on a daily basis.
Before we start campaigning, we have to determine goals, actions, target groups and much more. This is why we hold workshops with our customers so that the most important details are not overlooked.
In campaigning, we think about the structures and channels of the campaigns so that we reach the goals. We roll up our sleeves seriously when the campaigns are running and we get to optimize and analyze even on a daily level the functionality of the campaigns.
Our way of working is to constantly monitor where we are going with the goals and we report on it on a constantly. The idea of getting better and more efficient every is extreme important to us.
We don't just advertise on social media. Our campaigns are based on accurate content and target group planning and measurement. We choose the right channels and test their functionality, so your media budget is always focused on the most effective option.
In the audit, we find out the current situation of social media and the needs of the future campaign.
During the campaign, we test different options and choose the best channels and versions.
At the end of the campaign, we will analyze the results and report on them.
We implement social media marketing comprehensively in different channels. Together with you, we choose the best channels for your target group.
With more than 2.7 billion users worldwide, Facebook and Instagram is pretty much a must when it comes to social media marketing channels. The site is popular with everyone from teens to grandparents.
The most popular business-oriented social networking site, LinkedIn is great for entrepreneurs looking to boost their professional networks or reach out to B2B clients.
Known mainly for being popular with a young audience, Snapchat has about 360 million users each month.
TikTok is a relatively new social network that specializes in short, viral videos. Again, it’s mainly popular with a young audience. However some of the videos get shared on other sites as well. The app gets about 800 million visitors a month.
Pinterest is part social media site, part creative search engine. There are more than 400 million active users, many of whom are young people and women. Fashion, home decor, food, and DIY brands may find the platform especially powerful.
The site has about 430 million active users per month who discuss a huge variety of topics. The site is especially popular with men and young adults.
Director, Brand Strategy, Design & Communication
+ 358 44 328 8200 paivi.lehtonen@wavecrest.io Päivi Lehtonen LinkedInissä
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