Encourage Customers to Stay Longer
The retail environment is typically functional and sterile, not at all welcoming to a potential customer. It's important in the planning process to create a welcoming and inviting environment that disrupts and encourages consumers to stay longer and explore your brand.
The overall atmosphere, lighting, visual design elements, and arrangement of aisles all have an impact on the duration visitors spend in a store, how they move around within it, and even the amount of items they decide to purchase and place in their shopping carts.