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Google Services

Diverse and effective campaigns by our Google experts

Google advertising isn't just about keyword advertising to appear in search engines and drive traffic to websites. Google advertising includes a wide range of campaign and advertising types that can help you target brand awareness, generate leads, increase website traffic or boost ecommerce sales.

Our experienced team will help you expand and enhance your campaign implementation and above all, improve results. Google's different ad types support each other and by leveraging the entire network and all campaign types your goals can be achieved more easily and cost-effectively.

Google Ads

With Google Ads, we make sure your brand is discoverable by your target audience on Google, the world's most used search engine.

We carry out comprehensive keyword analyses before launching campaigns to find the most relevant and cost-effective keywords for your brand.

Campaign design also plays an important role in finding solutions that make the best use of Google's algorithms.

Analytics

Advertising design is based on hypotheses from a combination of knowledge and data. Analytics and data tie everything together and serve as a basis for decision-making, which also is the basis for continuous improvement.

We design tracking and analytics to support the entire lifecycle of your campaigns and content from first contact to potential purchase and remarketing.

With properly constructed analytics we can focus our efforts where the best results are generated.

Landing Page Development

Campaigns don't  deliver results without a functioning campaign page to which advertising traffic is directed. Our website team works closely with our growth marketing experts to ensure that every campaign page in every campaign implementation works and delivers results.

Our website team can help with the design and building of  Wordpress and HubSpot campaign pages, as well as fully customizable pages.

Would you like to discuss about digital marketing?

Book a meeting with Päivi Lehtonen who can help you to plan your digital marketing actions to reach your goals.

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Our Service Model

We are your comprehensive partner from strategic marketing planning to execution. We design implementations based on business goals whether they involve increasing awareness, demand for a specific service or lead generation.

Kick-off

In the beginning of our collaboration we review or define the following together:

  • Business objectives, buyer personas and customer journeys
  • Develop a high-quality keyword plan
  • Create a shared development plan
  • Select the necessary tools and advertising channels

Sprint

We start by doing things we agree together. For example, we do things like:

  • Open the necessary accounts and install the tools and working analytics
  • Ideate, design and produce the necessary content.
  • We will implement the most important developments immediately
  • The whole team is always available to you through a common communication channel

Co-operation

We make change easy for you and solutions permanent. We deliver results through marketing and develop agreed actions.

  • Together we propose and decide on the next steps
  • We will do everything necessary for you
  • We regularly check results and optimise solutions

Google Advertising Channels

Google Ads is one of the most effective paid advertising platforms and the only platform that can reach the right people at the right time. As well as putting a wide range of advertising tools at your fingertips, it also provides access to the world's two biggest search engines, Google and YouTube, and a network of millions of websites where you can advertise.

However, there are many different types of Google ads, not all types are suitable for every scenario and most often the most effective way to advertise is a combination of different formats. Here we present the most common platforms:

Search Engine

We plan and execute Google Ads keyword advertising based on available data and results.

Our expertise covers the creation of keyword advertising, from strategy and keyword analysis to the design, implementation and maintenance of campaign structures. 

Display

Display advertising is an important part of the Google advertising framework as it enables visual advertising on different channels. Display advertising is particularly effective in supporting keyword advertising, increasing brand awareness or for example in re-marketing.

Display advertising can be utilized in a wide range of channels, such as mobile apps, websites, YouTube or even when reading articles on news sites.

Demand Generation

Demand Gen ads can be used in the Discovery network, which includes Gmail and YouTube. Typically, Demand Gen ads are used as part of a wider campaign mix, for example to support content marketing and remarketing.  

Demand Gen provides a unique opportunity to target ads based on people's search history.

Youtube

Youtube allows you to reach your target audience in a video environment. The effectiveness of Youtube advertising is therefore based on reaching your target audience while consuming the same content format.

Youtube ads use Google data to target advertising, which allows very accurate targeting and therefore effective results.

Shopping

Google Shopping allows you to display your product ads in Google search results and thus direct people to your online store to buy your product. Shopping ads appear prominently above Google search results, often prompting users to respond to the ads.

Google Shopping advertising is one of the most important advertising measures that directly influence the sales of an online store. Linking campaigns to your online store allows you to optimize your advertising based on advertising revenue.

Performance Max

Performance Max campaigns optimize your campaigns based on the channels that deliver the best results, automatically using all of Google's campaign types above.

Performance Max is a great campaign type to support your most important campaign activities by focusing your campaign's focus where the best results are generated.

Contact Our Digital Team

Päivi Lehtonen
Päivi Lehtonen

Director, Brand Strategy, Design & Communication

+ 358 44 328 8200 paivi.lehtonen@wavecrest.io Päivi Lehtonen LinkedInissä

Ville Teikko

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