Sensory Marketing that Makes Sense
Experiential marketing, also called experiential brand marketing, holistic/ sensory marketing or live marketing, is a way for brands to connect with consumers through experiences and the senses. Though these experiences are typically in person, they often have digital components, with the whole package designed to bring a brand to life in a big, meaningful way.
Marketing experiences can range from pop-up stores to virtual events to parties to interactive installations or full branded spaces. They range in scope from intimate events to celebrity or influencer partnerships. There is no limit—as long as the experience makes sense for the brand, supports its marketing goals, and delivers surprise and delight for customers.
