Merchandising is a very effective way to make your brand look its best in store.
The timeframe customers give a brand and it’s products is decreasing. Therefore it´s more then ever crucial that your brand looks it´s absolute best to inspire shoppers enough to either engage more or make a purchase. Merchandising is an effective way to make sure all stores have the right products on display, that the products has the right POS attached and upon request also that the store staff has proper product knowledge.
SITUATIONS WHEN MERCHANDISING IS EXTRA USEFUL
If your brand are launching a new product or lineup
To secure performance during peak sales seasons like Christmas or summer
You have updated POS material or special campaigns
HOW WE RUN A MERCHANDISING PROJECT
A project manager will be assigned and make sure we agree on what stores to visit, specific store instructions, documentation to be gathered, timeframe and profile of the merchandising team. Everything will be feed into our digital retail management tool SaleMate.
In SaleMate we track compliance on every store individually and on the project as a whole. When all stores are completed we hand over agreed documentation including pictures from every store so you know that your brand is in perfect shape when it meets your potential customers.