Citroën – The Brand Experience

Actrivating Citroën Go at Sweden Rally 2019

We went to Sweden Rally in Värmland to promote the newly released Citroën GO concept to the 200.000 spectators.

A holistic approach

In order to reach as many spectators as possible we used a consequent look and feel in combination with a omnichannel strategy

The message:

2 branded Citroën camps
Serving spectators hot French Vin Chaud in the cold weather
Various activations for adults and kids
A brand store with Citroën merchandize
Citroën GO commercials on all jumbotrons
VIP back stage tours in the Citroën WRC camp.
Demo cars of all various models
Local and official SoMe coverage

Inspiring Customers

We created a cozy Citroën Camp where everyone was allowed in. We warmed them up by giving them a cup of Vin Chaud to start with and then engaged them in various inspiring activations. Some lucky winners also got to enjoy the VIP back stage tours of the Citroën WRC camp which for sure was a lasting experience for many!

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