Nivea & WaveCrest brought summer to Helsinki Child Fair

WaveCrest has collaborated with Beiersdorf for several years across a wide range of projects, including trade show executions, in-store brand ambassadors, and internal video training content. One of Beiersdorf’s key brands, Nivea, took center stage at the Helsinki Child Fair 2024 which is an yearly event filled with music, fairytale characters, activities, hobbies and information both for children and their parents. 

WaveCrest was responsible for Nivea's full event participation from creative concept planning and visual design to activation planning, production, and staffing.

The Nivea Sun booth at the Helsinki Expo and Convention Centre created a fresh and sunny space for families to connect with the brand.

Visitors engaged with the product displays, spun the wheel of fortune, and kids enjoyed creative activities like coloring and sticker giveaways. 

Highlights included a visit from Finnish influencer Sara Parikka, daily raffles, and giveaways of Labello lip balms—all of which helped attract a steady flow of visitors. The booth quickly became one of the event’s most popular, widely praised for its vibrant design and cheerful atmosphere.