NESCAFÉ 3in1 Frappé RefreshReplay
NESCAFÉ 3in1 Frappé brand activation was all about crafting unforgettable urban escapes.
At Nostalgia Retro music festival, NESCAFÉ 3in1 Frappé sought their first brand activation aimed at creating memorable experiences by evoking the tranquillity of a beach getaway within bustling urban bounds.
The Challenge & Solution
Targeting a memorable urban beach experience, WaveCrest's strategic approach harnessed its extensive resources to devise an innovative setup, efficient production, and execution.
The central concept featured a beach-like oasis, complete with sand, loungers and umbrellas. Attendee engagement was elevated through a comprehensive offering: Frappe recipes, sampling, prizes, photo opportunities, skilled promoters, influencer collaborations, and interactive social media activities.
Objectives & Key Results
Maximise awareness and drive #refreshreplay narrative.
Key results:
Beach Experience delivered in an urban setting
10 000 NESCAFÉ 3in1 Frappé product samplings
2 000 NESCAFÉ 3in1 Frappé prizes
Prominent Romanian influencers, Selly and Antonia, offered social media content curation. The client was happy with the results and is already discussing plans for summer events in 2024.
Services from WaveCrest
WaveCrest's end-to-end services encompass creation, event construction, production, and implementation.
WaveCrest's adaptive services:
- Event concept creation
- Production
- Implementation
