WaveCrest Creates Winning Event Experience for Lantmännen Unibake

The Brief 

Lantmännen Unibake, a global bakery brand, entrusted WaveCrest with planning and executing their annual two-day conference, "One World of Opportunity" (OWOO). This event brought together 200 attendees from 20 different countries.  It wasn't just a conference; it was an immersive experience designed to celebrate the company's global reach and embody the spirit of "Winning Together."

The event itself unfolded in two distinct parts: 

Day One - Inspiring Collaboration: The first day offered a dynamic conference setting. Attendees engaged with industry speakers, participated in insightful workshops, and enjoyed other interactive activities that fostered a collaborative spirit. In the evening, the space seamlessly transformed into an elegant gala dinner venue and award show followed by a lively after-party. 

Day Two - Interactive Expo: The second day transitioned into an expo-style atmosphere. Attendees had the opportunity to explore informative and engaging presentations on various services and products, all conveniently presented in a user-friendly format. 

Given this unique format, Lantmännen Unibake sought a partner who could create a cohesive and impactful experience across both days. WaveCrest stepped in to deliver exactly that. 

The Solution

WaveCrest stepped in as a trusted partner, working closely with Lantmännen Unibake throughout the entire process to deliver a comprehensive solution. Here's a closer look at WaveCrest’s approach: 

Venue Selection and Negotiation: WaveCrest took the lead in scouting locations, presenting Lantmännen Unibake with several options before ultimately selecting the most suitable venue and negotiating favorable contract terms. 

Creative Theme Integration: Building upon the existing "Euro 2024" football theme established by Lantmännen Unibake, WaveCrest devised a creative strategy to seamlessly weave it into the event experience. This included: 

Visual Branding: WaveCrest incorporated the football theme into the event's visual identity, ensuring a cohesive look throughout the entire experience. They designed stage sets, backdrops, and signage that evoked a sense of ambition and teamwork. WaveCrest also used football-inspired colors and patterns throughout the venue, extending the theme to every touchpoint.  WaveCrest even went a step further, supporting the speakers in tailoring their presentations to visually align with the theme. This commitment to detail resulted in a truly memorable experience for the attendees. 

Interactive Elements: WaveCrest designed a variety of engaging activities that directly aligned with the "Winning Together" theme. This went beyond simple suggestions; WaveCrest implemented features like gamified networking sessions and breakout rooms that encouraged collaboration among attendees. The event even featured football tables, sub-soccer tables, and other activations for attendees to enjoy and connect through friendly competition. 

Thematic Agenda: WaveCrest didn't just rely on visuals; we infused the concept of "winning together" throughout the conference agenda. The agenda focused on real-life success stories, teamwork exercises, and inspirational speaker presentations that all resonated with the theme of collaboration and achieving common goals. 

Engaging Participant Journey: WaveCrest meticulously planned the entire event flow, ensuring a smooth and engaging experience for attendees. This included crafting conference sessions, breakout rooms with interactive elements aligned with key messages, and an award gala dinner and after party with entertainment. 

Holistic Event Management: WaveCrest's role extended far beyond design and planning.We provided logistical support, managed on-site execution, and ensured every detail was addressed flawlessly. This included speaker introductions, managing music effects, and transforming the venue for the after-party. 

“I wanted to thank you and the team again for this wonderful OWOO! You made the event impactful, flawless and a real pleasure. And thank you for being so calm, kind and bringing confidence. You really made a difference!” - Audrey Regnier, Global Category Director,  Lantmännen Unibake

The Result 

WaveCrest's creativity in bringing the "Winning Together" theme to life, combined with their meticulous planning and execution, resulted in a truly memorable and successful conference.  

The client was ecstatic with the outcome. Lantmännen Unibake's Global Category Director; Audrey Regnier perfectly captured the essence of the event with her comment: “I wanted to thank you and the team again for this wonderful OWOO! You made the event impactful, flawless and a real pleasure. And thank you for being so calm, kind and bringing confidence. You really made a difference!”