360° marketing to amplify your brand in retail and beyond

Amplifying brands

Hailing from the Nordics, WaveCrest is a fusion of like-minded companies. We are a combination of creativity, execution and proven results. We apply our decades of 360° marketing experience both strategically and tactically through events and brand encounters – in retail and beyond.  

Our mission is to be the most valuable business partner for our clients. We do this by measuring our success by the success of our clients. 

We confront your customers and stakeholders digitally or face to face, creating experiential, distinctive and commercial success stories for brands.

As the ultimate meeting ground for brands and shoppers, we believe retail is the foundation for sustainable brand development and long-term consumer loyalty building.

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What we do


Shopping is a journey. We create experiences and branded environments that make this journey more engaging and rewarding for the shoppers. We help brands open to the retail environment, safeguarding their presence on both physical and virtual shelves and connecting them to shoppers.


Our mission is to be the most valuable business partner for our clients. We do this by measuring our success by the success of our clients.

We succeed with our mission by helping our clients to service their customers with great Customer Experiences.

Experience is how consumers feel. How the brand comes to life for the customer and the emotion it evokes.

Engagement is what consumers do. How they interact with the brand through touchpoints and activities, reactions and collaborations.

Our belief is: Experience * Engagement = Brand Equity.

Our team

Sune Nielsen

Co-Founder, Executive Director

Jens Brinck

Co-Founder, Executive Director

Jonas Arentz Bach

Nordic client director


Junior Graphic Designer

Daniel van Acker

Digital Marketing Manager

Nanna Maria Dragø

Digital Client Manager

Anne-Clara Daae Olsen

Client Manager


Software Developer

Thomas Skytte

System Developer


Nordic Account Manager

Thomas Kjer

Nordic Master Trainer

Abdullahi Mohamed

Country Manager Sweden

Rosa Sandberg

Nordic Graphic Designer

Linlu Guo

Microsoft Community and Social Media Manager

Anna Emilie Thim Vedel

Junior Project Coordinator

Emanuel Landberg

Nordic Workforce & Country project coordinator

Sebastian Åhlman

Microsoft Commercial Trainer

Akan Ahmet

Team and Client Manager

Magdalena Walendowska

Digital Client Manager

Danny Björklund

Team and Client Manager in Norway.

Daniel Hansen

Team and Client Manager


Contact us

The why

Buying is as emotional as it is logical

We can inspire shoppers to take action, because we understand how people feel. And we know what to do to influence those feelings. Yes, there’s lots of science, measurement, and strategy behind that. There’s a fair amount of inspiration, bravery, and creativity too. But at its heart, it’s about understanding people.

As customer needs are at the heart of what we do, there is an embedded logic that most of our services are centered around actual occurrences – something that takes place in the real world. Digital experiences have their place in CX, but more often than not, screens and content on screens are just time-consuming happenings that don’t provide any enhanced customer experience.

Our approach to customer experience and services are rooted in the logic that the most effective and authentic customer experience is based on human interactions. That does not mean we won’t utilize a digital overlay, but it builds on the common knowledge of humans being social and thus also want to socialize.

With that said, how to operationalize this? Well, we don’t do flashy nonsense. We get right into the nitty-gritty of the customer experience, exploring every aspect of the sale and everything around the sale, looking for opportunities to increase conversion rates. We create a detailed, rigorous, and comprehensive set of tactics that drive measurable revenue growth.

A European Agency


In cooperation with our great European partner agencies we cover 93% of the EU region. We are all market leading and independent Field Marketing Agencies working in a network to share our best practices and enable the European Market coverage for our clients.

Interested in joining us?

Want to talk about projects?